RaceChip was founded by Manuel Götz in 2008, transforming a passion for automobiles into a company dedicated to performance tuning. With a team of engineering enthusiasts, RaceChip began developing innovative products to enhance driving experiences and bring advanced tuning technology to everyday drivers.

RaceChip expanded its dealer network beyond Europe, establishing a presence in key automotive markets worldwide. This year marked the start of RaceChip’s journey from Germany’s Swabian Alb region, known as the “Silicon Valley of the automobile industry,” to a globally recognized brand.

• Network extended to include partners across continents
• Products became available worldwide through authorized resellers

By 2016, RaceChip had sold its 500,000th chip, expanding both its product line and workforce. This growth included a new China Representative Office in Shanghai and the launch of dedicated websites for the UK and France, positioning RaceChip as a leader in performance tuning globally.

RaceChip made its debut at the SEMA show in Las Vegas in 2016, marking its place in the industry and showcasing the quality and performance of its tuning solutions on an international stage.

• Achieved 500,000 units sold milestone
• Established RaceChip China office to explore Asian market potential
• Launched targeted sites for the UK and France
• Debut at SEMA 2016, showcasing innovation to a global audience with the new slogan: “Simply faster”

To celebrate a growing community of Japanese import enthusiasts, JDM RaceChip was launched in 2024. This new line introduces Japanese-specific updates tailored for iconic models like the Subaru WRX and Honda Civic, focusing on enhancing power and driving pleasure.

RaceChip returned to SEMA in November 2024 as an industry leader, showcasing its innovative solutions to an international audience. The slogan “Simply faster” perfectly captures the RaceChip promise to make any car more powerful, providing drivers with an unmatched performance boost.

• Developed updates specifically for Japanese vehicles
• Offered unique tuning for models like the WRX and Civic
• Celebrated at SEMA 2024 by expanding the market like JDM.

Since its inception, RaceChip has earned the trust of over 500,000 automotive enthusiasts worldwide, with a reach extending across 135 countries and a growing number of global dealers. Each year, RaceChip attracts 100,000 new customers, reflecting its dedication to high-quality engineering and the performance tuning community.